Volvo

Volvo. For life.

Volvo: The Swedish brand synonymous with safety, now making a serious push into the luxury and electric vehicle segments with head-turning designs and cutting-edge technology. Have they shed their boxy image for good? Clutsh's no-BS guide explores the revitalized world of Volvo, helping you decide if this brand deserves a spot on your shopping list.

Volvo: An Overview

Founded in 1927, Volvo is a Swedish automaker with a long-standing reputation for building safe, reliable, and durable vehicles. Known for their boxy designs of the past, Volvo has undergone a significant transformation in recent years, particularly since being acquired by Geely Holding Group in 2010. The brand now offers a range of stylish and luxurious vehicles, with a strong emphasis on safety, sustainability, and Scandinavian design. Volvo is also making a major push toward electrification, aiming to become a fully electric car company by 2030. Volvo's production is based primarily in Sweden, Belgium, and China, with a US plant in South Carolina.

The Upside of Volvo: Where the Brand Shines

Volvo's biggest strength remains its unwavering commitment to safety. The brand has a long history of pioneering safety innovations, and its vehicles consistently earn top marks in crash tests. Volvo's design has also undergone a renaissance, with its current models featuring sleek, minimalist Scandinavian styling that's both elegant and modern. Interiors are typically refined and well-crafted, using high-quality materials and featuring user-friendly technology. Volvo's recent focus on electrification and sustainability is also a major plus, appealing to environmentally conscious buyers.

The Downside of Volvo: Where it Falls Short

Despite its strengths, Volvo has some areas where it could improve. While the brand has made strides in performance, its vehicles are generally not as dynamically engaging as some of their German rivals. Reliability, while generally good, has been inconsistent on certain models and with some of their newer technology. Resale value can also be a concern, as Volvos sometimes depreciate faster than competitors. Furthermore, Volvo's infotainment system, while visually appealing, has been criticized for its complexity and reliance on touchscreen controls.

Volvo's Model Lineup: Notable Cars

Volvo's current lineup primarily consists of SUVs, sedans, and wagons. The XC40 is a subcompact luxury SUV that has been praised for its stylish design and city-friendly size. The XC60, a compact luxury SUV, is one of Volvo's most popular models, offering a balance of comfort, practicality, and safety. The XC90, a mid-size luxury SUV, is the brand's flagship SUV, offering available three-row seating and a luxurious interior. On the sedan side, the S60 is a compact luxury sedan that competes with the BMW 3 Series and Mercedes-Benz C-Class, while the S90 is a mid-size luxury sedan with a focus on comfort and spaciousness. Volvo also offers wagon versions of the S60 and S90, called the V60 and V90, respectively, including the V60 Cross Country and V90 Cross Country, which feature increased ride height and rugged styling cues. Volvo is also making a major push into electric vehicles, with the XC40 Recharge and C40 Recharge leading the way.

Safety First: Volvo's Enduring Commitment

Volvo's reputation for safety is deeply ingrained in the brand's DNA. They've pioneered numerous safety innovations over the years, including the three-point safety belt, which they made standard in their vehicles and later shared the patent with other manufacturers. Volvo's current vehicles are equipped with a comprehensive suite of advanced driver-assistance systems (ADAS), designed to prevent accidents and protect occupants. Volvo's commitment to safety is not just marketing hype; it's a core value that underpins everything they do. Volvo has stated a goal that no one should be killed or seriously injured in a new Volvo car.

Volvo's Resurgence: A Brand Reborn

Under Geely's ownership, Volvo has experienced a remarkable resurgence. The brand has invested heavily in new platforms, powertrains, and technologies, resulting in a lineup of vehicles that are more competitive than ever before. Volvo's focus on Scandinavian design, safety, and sustainability has resonated with many buyers, and the brand's sales have grown significantly in recent years.

Buying a Used Volvo: Things to Consider

When buying a used Volvo, it's important to research the specific model and year for any known reliability issues. A thorough pre-purchase inspection by a qualified mechanic is always recommended. Service records are crucial to verify proper maintenance. Be aware that some Volvo models, particularly those with complex technology features, can be expensive to repair. Newer used Volvos are likely to still be under warranty.

The Volvo Dealership Experience

Volvo dealerships are generally aiming for a more premium experience. Expect a modern, minimalist showroom environment that reflects the brand's Scandinavian design aesthetic. The sales approach is typically more low-pressure compared to some other brands.

Clutsh's Take on Volvo

Volvo has successfully reinvented itself as a modern luxury brand, offering stylish, safe, and technologically advanced vehicles. Their commitment to safety is unwavering, and their recent focus on electrification positions them well for the future. While Volvo's vehicles may not be the sportiest in their respective segments, they offer a refined and comfortable driving experience, with a distinctly Scandinavian flavor. Volvo is an excellent choice for buyers who prioritize safety, design, and sustainability, and who appreciate a more understated approach to luxury. The recent improvements in quality, design, and technology make Volvo a brand that should no longer be overlooked.

Volvo's Closest Competitors

Volvo competes primarily with other luxury automakers, including Audi, BMW, Mercedes-Benz, Lexus, Acura, and Infiniti. It also faces competition from higher-end models of mainstream brands like Mazda, and even Ford with their higher trim models.