Lucid

Compromise Nothing

Lucid Motors: A new breed of electric vehicle manufacturer, aiming for the top with stunning designs, cutting-edge technology, and record-breaking range. But can this Silicon Valley startup truly challenge Tesla and survive in the long run? Clutsh's no-BS guide examines the world of Lucid, helping you decide if their luxury EVs live up to the hype.

Lucid: An Overview

Founded in 2007 as Atieva, Lucid Motors initially focused on developing electric vehicle batteries and powertrains for other manufacturers. The company rebranded as Lucid Motors in 2016 and shifted its focus to producing its own luxury electric vehicles. Led by Peter Rawlinson, former chief engineer of the Tesla Model S, Lucid aims to push the boundaries of EV technology and create vehicles that are both luxurious and high-performing. Lucid is a publicly traded company, but it's heavily backed by the Saudi Arabian Public Investment Fund, which raises questions about its long-term independence and direction. They are currently producing vehicles in Arizona.

The Upside of Lucid: Where the Brand Shines

Lucid's strengths are evident in its first vehicle, the Lucid Air. The Air boasts industry-leading range, with some variants exceeding 500 miles on a single charge. Performance is also exceptional, with the Air offering blistering acceleration that rivals or surpasses the quickest Teslas. Lucid's vehicles feature sleek and futuristic design, both inside and out. Interior quality is generally considered top-notch, with premium materials and a focus on spaciousness. Furthermore, Lucid has emphasized fast charging capabilities, allowing drivers to add significant range in a short amount of time. The Air has won numerous awards including the coveted MotorTrend Car of the Year award.

The Downside of Lucid: Where it Falls Short

Despite its impressive technology, Lucid faces significant challenges. As a new automaker, production and delivery have been a hurdle, with the company struggling to meet initial demand and ramp up manufacturing. The charging network is a major concern, as Lucid relies on third-party charging providers, which are not as extensive or reliable as Tesla's Supercharger network. While build quality has generally been praised, the limited production numbers mean that long term reliability is not known. Price is another significant barrier, with the Lucid Air starting at a much higher price point than comparable Tesla models, and reaching well into six figures for higher trims. Finally, the company's financial stability and long-term viability are uncertain, given its reliance on Saudi backing and the competitive landscape of the EV market.

Lucid's Model Lineup: The Air Takes Flight, the Gravity Follows

Lucid's initial offering is the Lucid Air, a luxury electric sedan that has garnered significant critical acclaim. The Air is available in various trims, ranging from the relatively affordable (but still expensive) Pure to the high-performance Sapphire, which boasts over 1,200 horsepower. Lucid's next vehicle is the Gravity SUV.

Lucid's Technology: Pushing the Boundaries of EVs

Lucid has developed its own proprietary EV technology, including its compact and powerful electric motors, its advanced battery management system, and its fast-charging architecture. The company's focus on efficiency has resulted in impressive range figures for the Lucid Air. The Lucid Air also offers DreamDrive, a comprehensive suite of driver assistance features.

The Saudi Connection: Funding and Future Direction

Lucid's majority ownership by the Saudi Arabian Public Investment Fund provides significant financial backing but also raises questions about the company's long-term independence and strategic direction. While the funding has enabled Lucid to develop and produce its vehicles, it also creates potential risks and uncertainties.

Buying a Used Lucid: Early Days, Limited Data

The used market for Lucid vehicles is still very young. Given the high initial purchase price and limited production numbers, used examples are likely to be expensive and rare. Long-term reliability and depreciation are still unknown factors. A thorough inspection and close examination of service records (if any) are essential.

The Lucid Ownership Experience:

Lucid aims to provide a premium ownership experience, with direct-to-consumer sales and a focus on customer service. However, as a new company, its service network is still developing, and some owners have reported growing pains in terms of communication and support. Lucid has opened several "Studio" locations where potential customers can see the vehicles and ask questions.

Clutsh's Take on Lucid

Lucid has burst onto the scene with a truly impressive electric vehicle. The Lucid Air sets new benchmarks for range, performance, and luxury in the EV segment. However, the company's long-term success is far from guaranteed. The challenges of scaling up production, expanding its charging infrastructure, and achieving profitability remain significant. Furthermore, the reliance on Saudi backing creates a degree of uncertainty. Lucid is a brand to watch closely, and their vehicles are certainly compelling for early adopters with deep pockets. However, potential buyers should be aware of the risks involved and carefully consider whether Lucid's current offerings align with their needs and budget. They are without question the current high water mark for range, efficiency, and performance for EVs.

Lucid's Closest Competitors:

Lucid's primary competitor is Tesla, particularly the Model S. It also faces competition from other luxury EV makers, including Porsche (Taycan), Audi (e-tron GT), Mercedes-Benz (EQS), and other high-end electric vehicles.