Isuzu

The Upside of Isuzu: Where the Brand Shined (and Still Does)

Isuzu's strengths historically lay in its rugged and durable SUVs, its fuel-efficient diesel engines, and its value proposition. Models like the Trooper and Rodeo were known for their off-road capabilities and dependability. Isuzu's diesel engines were often praised for their durability and fuel economy. In the commercial market, Isuzu trucks are highly regarded for their reliability and low operating costs.

The Downside of Isuzu: Why They Left the US Passenger Market

Despite some successes, Isuzu struggled to compete in the US. Limited model offerings, inconsistent marketing, and a small dealer network hampered the brand's growth. While some models were well-received, others suffered from mediocre reviews and uninspired design. Ultimately, Isuzu couldn't keep pace with the larger and more established automakers in the US market.

Isuzu's Model Lineup (Past and Present): A Look Back at the US Market

Isuzu's US passenger vehicle lineup was relatively small. The Isuzu Trooper was a mid-size SUV known for its ruggedness and off-road capability. The Isuzu Rodeo was a smaller, more affordable SUV that competed with vehicles like the Jeep Cherokee and Toyota 4Runner. The Isuzu Axiom was a mid-size SUV with more modern styling that didn't connect with buyers the way Isuzu hoped. The Isuzu Amigo was a compact, two-door SUV with a youthful image. The Isuzu VehiCROSS, a limited-production, two-door SUV with radical styling, is a cult classic among off-road enthusiasts. Isuzu also briefly sold the Ascender, a rebadged Chevrolet Trailblazer. In its final years, Isuzu sold the i-series of pickup trucks which were rebadged Chevrolet Colorados.

The Impulse and Piazza: Sporty Aspirations

The Isuzu Impulse (and its earlier iteration, the Piazza) deserves mention as Isuzu's attempt at a sporty coupe. Designed by Giorgetto Giugiaro, these cars had sleek styling and, in some versions, turbocharged engines and handling by Lotus.

Isuzu Today: Commercial Trucks and Global Markets

While Isuzu no longer sells passenger vehicles in the US, it remains a major player in the commercial truck market. Isuzu's N-Series and F-Series trucks are popular choices for businesses, known for their durability and fuel efficiency. Isuzu also continues to sell passenger vehicles in other parts of the world, including SUVs and pickup trucks.

Buying a Used Isuzu: Potential Bargains, But Parts Can Be Tricky

The used Isuzu market in the US offers some potential bargains, as these vehicles are often overlooked. However, buyers should be aware of the challenges of owning a car from a defunct brand. Parts availability can be a concern, especially for less common models. A pre-purchase inspection is highly recommended. Service records are helpful, but may be difficult to obtain. Focus on models with a reputation for reliability, like the Trooper and Rodeo, and be prepared to do some research to find parts and service.

The Isuzu Dealership Experience: A Thing of the Past

Isuzu dealerships no longer exist in the US for passenger vehicles. You'll find used Isuzus at independent used car lots, online marketplaces, and through private sellers.

Clutsh's Take on Isuzu

Isuzu's exit from the US passenger vehicle market was a loss for those who appreciated their unique and often rugged vehicles. Models like the Trooper and VehiCROSS have earned a cult following among off-road enthusiasts. While the brand's later efforts were less successful, Isuzu's focus on durability and value is still evident in their commercial trucks. If you're considering a used Isuzu, it's essential to do your research, understand the potential challenges of owning a vehicle from a defunct brand, and be prepared to source parts and service from independent shops or online resources. For the right buyer, a used Isuzu can be a unique and affordable option, but it's not a choice for the faint of heart.

Isuzu's Closest Competitors (When It Existed):

Isuzu's primary competitors in the US market were other Japanese brands like Toyota, Honda, Nissan, and Mitsubishi, particularly in the SUV segment. It also competed with American brands like Jeep, Ford, and Chevrolet.