Buick

The Upside of Buick: Where the Brand Shines

Buick's strengths lie in offering a comfortable and quiet ride, often at a more attainable price than traditional luxury brands. Many Buick models come well-equipped with user-friendly technology and convenience features. The brand also generally enjoys above-average reliability ratings, particularly in recent years. Buick is making a concentrated effort to appeal to a younger demographic with updated styling and more modern interiors. They are also often cross shopped by older buyers who are familiar with the brand.

The Downside of Buick: Where it Falls Short

Despite its efforts, Buick still faces some challenges. Brand perception remains a hurdle, as some consumers still associate Buick with an older demographic. While the ride is comfortable, handling and performance are generally not as engaging as competitors. Resale value can be a concern, as Buicks often depreciate faster than some rivals. While Buick interiors have improved, some critics find that material quality doesn't always match up to the near-luxury image the brand is pursuing.

Buick's Model Lineup: Notable Cars

Buick has streamlined its lineup in recent years to focus on SUVs. The Encore GX is a subcompact SUV that offers a comfortable ride and good fuel economy. The Envision is a compact SUV that competes with vehicles like the Acura RDX and Lexus NX. The Enclave is Buick's largest vehicle, a three-row mid-size SUV that prioritizes passenger space and comfort. Buick has also brought back the Envista, a compact CUV aimed at the entry level market.

The Avenir Trim: Buick's Attempt at Upscale

Buick's Avenir trim represents the brand's attempt to move further upmarket and offer a more luxurious experience. Avenir models typically feature upgraded interior materials, exclusive styling elements, and additional technology features. While the Avenir trim does elevate the Buick experience, it remains to be seen if it can truly compete with established luxury brands.

Buying a Used Buick: Things to Consider

When considering a used Buick, it's important to research the specific model and year for any known reliability issues. While recent Buicks have generally scored well in reliability ratings, older models had a more mixed record. As with any used car, a thorough pre-purchase inspection by a qualified mechanic is recommended. Pay attention to the service records to ensure the vehicle has been properly maintained. Be aware that some older Buick models may have outdated technology features.

The Buick Dealership Experience

Buick dealerships are often combined with other GM brands, most commonly GMC, but sometimes even Cadillac or Chevrolet. The dealership experience can vary widely depending on the specific location and the other brands represented. You might find a more traditional sales approach compared to luxury brands. Negotiating discounts is generally possible, especially on models that have been on the lot for a while.

Clutsh's Take on Buick

Buick occupies an interesting niche in the market, offering a more premium experience than mainstream brands without the full price tag of luxury marques. They're a solid choice for buyers who prioritize comfort, quietness, and a smooth ride, particularly those who value a well-equipped vehicle at a reasonable price. However, Buick's brand image is still evolving, and resale value can be a concern. While Buick is making strides in improving its appeal to a broader audience, it's essential to do your research and carefully consider whether the brand's strengths align with your priorities.

Buick's Closest Competitors

Buick competes with a range of brands, including mainstream automakers like Honda, Toyota, and Ford on the lower end, and near-luxury or luxury brands like Acura, Lexus, Infiniti, and even some models from Volvo on the higher end. Its unique positioning makes it a cross-shopping option for buyers considering vehicles from both categories.