Okay, let's have a real talk about buying a car. Whether you're a die-hard gearhead who can recite engine specs in your sleep or someone who just needs a reliable set of wheels to get from A to B, we all know that feeling. That mix of excitement and dread that washes over you when it's time for a new ride.

The excitement of possibilities: that sleek new model, the smell of fresh upholstery, the open road beckoning. But then, the dread creeps in. The endless scrolling through online listings, the frustration of deciphering confusing jargon, the sinking feeling when you walk onto a dealership lot, bracing yourself for the inevitable pressure-cooker negotiations. Then there is the bullshit around which site do you search, is the price that they are presenting real or will you be smacked with hidden fees, are you sure you understand the options on the market? It's enough to make you want to swear off car buying altogether, resigning yourself to duct-taping your current ride together for just a few more miles.

The thing that has kept Clutsh in my brain for so long is the conviction that it doesn’t have to be this way.

Clutsh is more than just another car website its a commitment to making car buying suck less, for everyone. It's about leveling the playing field, acknowledging that a car is often the second-largest purchase a person makes in their lifetime, and demanding a process that's as transparent and straightforward as it should be.

2017 Ford Focus RS and a 2018 Fiesta ST carving up a mountain road!

For too long, the traditional car buying experience has felt like a game rigged against the buyer. Dealerships, with their slick sales tactics and carefully crafted pitches, often prioritize their own profits over your best interests. You're left feeling confused, stressed, and ultimately unsure if you got a fair deal. Clutsh is here to rewrite the rules of the game.

We envision a future where buying a car is simple, transparent, and empowering. A future where you have the tools and information you need to make confident decisions, without the fear of being taken advantage of. A future where the excitement of finding the perfect car isn't overshadowed by the anxiety of the process.

We're still building this future, brick by digital brick, but here's a glimpse of what we're working towards:

Unbiased information and expert guidance: Escape the maze of biased reviews and the pressure of pushy salespeople. At Clutsh, you'll find clear, honest advice from a team of car enthusiasts who are genuinely here to help you find the perfect ride, not just the most expensive one.

Powerful tools and technology: We're developing cutting-edge technology that cuts through the noise, simplifies your search, decodes the jargon, and empowers you to make informed decisions. The internet is not devoid of information, but you have to search what could literally be hundreds of sources to make sure you are fully informed .. that’s if you even know where to look or what questions to ask.

A seamless and transparent process: From finding the right car to negotiating the best price, Clutsh will be your trusted partner every step of the way. Clutsh will be a collection of products and services that chip away at all the uncertainty in the process of buying your next car from finding the right car through to keys in hand. We'll guide you through the process, ensuring you feel confident and in control at every turn.

Why now? Because the car market is changing faster than ever. Prices are volatile, inventory is unpredictable, and the online buying experience can be a minefield of frustration and misinformation. Electrification is happening, then it isn’t. Charging networks and charging standards vary, so are you sure than car you are looking at is a legit deal or will you be saddled to an outdated brick for years? It's time for a new approach – one that prioritizes transparency, fairness, and the needs of the buyer above all else.

Who's behind this? That would be me, Sam. I'm a car enthusiast and I guess now an entrepreneur who believes technology can solve real-world problems. I've spent years navigating the car-buying maze myself, and I'm determined to make it better for everyone. I will be talking to you through these posts and .. I think other mediums soon so I look forward to getting to introduce myself to you in the days, weeks, months, and years to come.

Join the movement. We're building Clutsh for you, the car buyer. Sign up for our waitlist to stay in the loop and be among the first to experience the future of car buying. Let's make car buying suck less, together.

Holy shit. Are we doing this?

So, what is a Clutsh?